WCG Services looked to boost its communications and social media presence on its Facebook, Twitter and LinkedIn pages. To reach this aim, a social media plan was developed. A fresh new visual identity was developed and carried across all images, videos and banners. This new identity was characterized by transparency, colour, and simplicity while staying in keeping with the organization’s earlier branding.
New original design content included imagery, advertisements, and videos, such as video banners, advertisements, and filmed interviews. As well, written content published online included case studies and articles. Planning, design, video editing, and writing of articles and posts were done by the designer.